Axel Performance

Knowing and daring to say things

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As a major player in the training industry for over 10 years, Axel Performance offers multiple learning experiences, at the cutting edge of technology to meet the needs of all learners. The organisation is also the exclusive partner of Crucial Learning for France.

Crucial Learning is an expert in the social sciences, is present in more than 36 countries and has already trained more than 2 million people around the world. The programs are based on over 30 years of social science research and are available in over 16 languages.

Axel Performance also represents Ken Blanchard, a company known for its leadership development methods. In 2022, Crucial Learning and the Ken Blanchard Company are both among the top 20 leadership training organizations in the world.

  Initial need

Axel Performance’s objective was to digitise the Crucial Conversations training, to know and dare to say things in order to respond to the market’s constant need to train in Soft Skills and to optimise time/budget. Crucial Conversations is a comprehensive Soft Skills training course that originated in the United States and whose book has sold over 5 million copies, written as a first step to raise awareness of the method among the general public.

In order to continue to innovate and raise awareness of Soft Skills, Axel Performance wanted to go further than traditional training by proposing a new 100% digital offer, thus enabling everyone to train effectively, at their own pace and at a lower cost. The challenge in developing a digital simulator is to be able to break away from traditional e-learning and move the participant into active mode. Indeed, the possibility of having them interact with the 3D environment, make decisions in concrete situations and build their own training experience by carrying out a quest as the modules progress is the best option for delivering extremely practical content.

This is how Immersive Learning Conversations Crucial was born!

Solution found by Axel Performance

Axel Performance turned to Serious Factory and its Virtual Training Suite software solution in order to offer a complete, immersive and gamified simulation to all its target groups. Indeed, VTS Editor, the innovative training creation software, was used by the organisation to create the Immersive Learning Crucial Conversations in complete autonomy. VTS Editor is the most suitable software for developing the content and interactions that are specific to the method. It is easy to use and can be used to integrate all kinds of teaching methods (active learning, reverse learning and adaptive learning) to encourage the retention of information and the development of learners’ skills. This solution has been divided into two parts: the first theoretical and the second practical, so that it can be used for a wide range of learners: from the manager to the person undergoing professional retraining, everyone can learn through simulation!

The final solution proposed to Axel Performance’s target group is a unique training course that breaks the codes of standard simulation: the learner starts with an introductory module on the subject, the main objective of which is to immerse them in the concept of crucial conversations and to make them aware of their implication in their everyday life. They are then propelled into a parallel universe (Earth in 2070) and has to reconstruct for themselves the model of Crucial Conversations, seen before.

The simulation scenario

You are thrust into the life of Cyril who, like many of us, encounters unforeseen events in his day. Through this immersion, you will become aware of the moments when a conversation is likely to go awry and you will grasp the concepts of a crucial conversation. You will then be sent to the future to save the planet, yes, that’s right! 6 missions await you with as many challenges to overcome. You will become a modern-day hero alongside Nina, Greg, Hopy and many others! Your objective: to gather knowledge and bring together the skills of Crucial Conversations!

  Benefits of the process

The immersive training course Crucial Conversations was launched in French in July 2021, after 16 months of work, and the English version has also been available since the end of 2021. The development of the solution was done internally, at Axel Performance, after a training course to quickly become proficient in the software, and with the benefit of a personalised follow-up by an expert from Serious Factory, for an optimal design. The completion of Crucial Conversations also enabled Axel Performance to take advantage of this increase in skills to update the various exercises and Serious Games already available, which had changed very little since their creation in 2016. All the updated content is now ready to be offered to all clients. This is a real asset in a market where Serious Games and other immersive experiences are not accessible to all due to budget constraints.

Since 2017, Axel Performance has offered more than 5,500 learners a blended experience with the Serious Game Crucial Conversations, which is now moving towards a 100% immersive format.

  Some figures


it’s the number of training, evaluation and anchoring modules.


to finish the whole scenario once.
More than 5500

learners trained since the set up of the training.

" The VTS Editor software is out of this world, allowing a layperson (like me) to develop a 3D learning experience that is both relevant and engaging. The unwavering support of my trainer and the team at Serious Factory have made it possible for a firm like ours to offer the very best in digital content for training. In a word, thank you! "

L&D Consultant
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