Basic-Fit

Onboarding new club's staff

Context

Basic-Fit’s journey began in 1984 with René Moos, and the company has since become the European leader in the fitness market. Today, it operates over 1,000 clubs, including more than 500 in France, making it the largest gym chain in the country. Basic-Fit is built on five core values: Being, Accessible, Smart, Inclusion, and Committed.

In this context, employee training is crucial to ensuring a positive member experience. That’s why Basic-Fit turned to Serious Factory to create a comprehensive training program for onboarding new employees.

Need

Basic-Fit was looking for an effective, consistent, and engaging training solution for its new employees to ensure quality service and member retention. The goal was to enhance interactions with members to promote their well-being and help them achieve their goals.

The created training simulation needed to cover all tasks of an employee and allow for learner assessment through trial and error, ensuring mastery of operational processes.

Why choose
VTS Editor to
design your
training courses?

130

clubs where the module has been deployed

+ 830

learners trained

+ 1000h

hours spent on the module

Solution

Serious Factory has crafted a training simulation for Basic-Fit, closely aligned with managers' requirements. Available on PC, this immersive experience places learners in a realistic environment. Here, they engage in diverse employee tasks: maintaining club spaces, welcoming members, managing dissatisfaction, addressing equipment malfunctions, and explaining offers, among others.

A virtual coach guides learners, introducing tasks and providing advice based on their choices. At the end, a comprehensive debriefing covers the encountered situations.

Benefits

The simulation has transformed the training of new employees at Basic-Fit, ensuring exceptional uniformity. Feedback is overwhelmingly positive: participants describe it as educational, constructive, enjoyable, interactive, and dynamic.

Employees practice critical scenarios such as welcoming new members, managing offers, and handling crises, thereby enhancing their responsiveness. Available in both French and Dutch, this training directly elevates member satisfaction. Leveraging the LXP VTS Perform platform, its seamless rollout in Belgian clubs significantly enhances service quality.

We wanted to bring dynamism and fun to our training courses, and above all we wanted our 900 employees to be trained in the same way. Serious Factory enabled us to quickly launch a brand new digital training method to meet our needs.