Axel Performance

Knowing and daring to say things

Illustration of Axel Performance case study

Context

Axel Performance, a major player in training for over 10 years, offers innovative solutions to meet the needs of learners. As the exclusive partner of Crucial Learning in France, Axel Performance provides programs based on over 30 years of research in social sciences, available in 16 languages and followed by over 2 million people worldwide.

Axel Performance is also the representative of Ken Blanchard, recognized for his leadership development methods. In 2022, both Crucial Learning and Ken Blanchard were ranked among the Top 20 leadership training organizations in the world.

Illustration of Axel Performance case study
Illustration of Axel Performance case study

Need

Axel Performance sought to digitalize the Crucial Conversations training to meet the growing demand for soft skills while optimizing time and budget. This program, which has already sold over 5 million copies, aimed to go beyond traditional paper-based materials by offering a more interactive approach.


The decision was made to use a digital simulator that allows participants to engage with a 3D environment and make decisions in real-world scenarios. This active format provides a hands-on, personalized experience, enhancing the effectiveness of the learning process. This led to the creation of the immersive Crucial Conversations experience.

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Why choose
VTS Editor to
design your
training courses?

10

training, assessment, and reinforcement modules that make up Crucial Conversations

4 hours

to complete the entire scenari

5,500+

learners trained since the launch of the program

Icone Benefits

Solution

Axel Performance selected Serious Factory and its VTS solution to craft an immersive and gamified simulation. With VTS Editor, the organization independently developed Crucial Conversations, incorporating diverse pedagogical methods to enhance engagement and knowledge retention, tailored to every learner profile.


The training comprises two parts: a theoretical introduction to understand the significance of crucial conversations, followed by a practical module where learners, immersed in a parallel universe (Earth in 2070), must reconstruct the Crucial Conversations model.

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Benefits

The immersive training Crucial Conversations was launched in French in July 2021 after 16 months of effort, with an English version available by late 2021. Axel Performance executed this development internally, following a swift training on the software and personalized support by an expert.


This project also modernized existing Serious Games and exercises, originally crafted in 2016, by enhancing accessibility and adaptation. Consequently, Axel Performance now provides its clients with immersive, up-to-date content at a competitive cost—a significant asset in a market where such solutions are typically unattainable. Since 2017, more than 5,500 learners have already experienced this blended learning journey.

The VTS Editor software is out of the ordinary, enabling a layperson (like me) to develop a 3D learning experience that is both relevant and engaging. The unfailing support of my trainer and the team at Serious Factory have made it possible for a firm like ours to offer the very best in digital content for training. In a word, thank you!
Axel Performance logo

L&D Consultant

Axel Performance

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