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Raise awareness regarding Ecofriendly-driving

Client: Renault Trucks

Objective: To promote the offer “Optifuel Solutions” and its vehicle “Premium Optifuel”

Solution: By creating an innovative application mixed with a physical simulator, Renault Trucks supports truck riders in their required behavioural evolution, be it regarding the way they drive or their truck’s equipment.

Results: With more than 1 million downloads, Renault Trucks reinforced its brain image and reaffirmed its place as a leader of the industry.

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