Raise awareness regarding Ecofriendly-driving
Client: Renault Trucks
Objective: To promote the offer “Optifuel Solutions” and its vehicle “Premium Optifuel”
Solution: By creating an innovative application mixed with a physical simulator, Renault Trucks supports truck riders in their required behavioural evolution, be it regarding the way they drive or their truck’s equipment.
Results: With more than 1 million downloads, Renault Trucks reinforced its brain image and reaffirmed its place as a leader of the industry.