Develop the Dacia brand thanks to immersive experiences
Objective: Develop the brand awareness of Dacia and its brand authority.
Solution: Serious Factory & Dacia have created an immersive application in order to find out the 6 cars of the Dacia brand in an external environment.
This application is available on tablets and smartphones and even in virtual reality helmets (Samsung VR & google cardboard).
Results: To show in a playful and attractive way the new cars of the brand